Jan05
South Korean footballers – Cho and Cha – to star in Adidas TV ads.
Are difficult sports people worth taking a risk on?
Formula One motor racing in dire need of image makeover?
Red Square launch for new Formula One team.
Rugby Union Six Nations Championship launched with glitzy presentation.
200,000 copies of Beano pulped because of potential offence to Thierry Henry.
Rodney Marsh sacked by Sky Sports for tasteless tsunami 'joke'.
Austria's Green Party wants Sturm Graz and Grazer AK 'Schwarzenegger' Stadium renamed. 1 and 2
Organiser’s of America’s NFL Superbowl anxious to avoid any hitches.
Giro d’Italia cycling classic to help promote 2006 Turin winter Olympics.
Bank of America to bring unique touch to PGA Tour events during 2005.
Berlusconi's media empire expands its product portfolio.
MLB reaches agreement to market player’s names and images.
How UK tennis championship Stella Artois has used WiFi technology provided by BT Openzone to service the media, players, sponsors and the general public at the annual pre-Wimbledon tournament.
US Basketball League instigates aggressive investor awareness programme.
The Nike ‘Serena Williams’ collection goes on display.
Superbowl organisers concerned by advertisers following Janet Jackson incident.
Manchester United player set to become a ‘brand ambassador’ for Pepe Jeans.
TV debate for 2012 bidders.
REFERENCE MATERIAL
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